I don't just run campaigns — I build systems that scale.
I'm Hichem Chatbi — a Digital Marketing Specialist and Project Manager with 6+ years of hands-on experience building marketing operations from the ground up.
My journey started in France managing a breakfast-delivery app launch and grew into overseeing 9 restaurant and franchise brands across the GCC for Starcapital Agency — one of Dubai's leading marketing firms.
Along the way, I've worked on-site in Dubai, consulted remotely for real estate in Saudi Arabia, and founded my own e-commerce brand in Algeria — generating $97K in the first 12 months.
What sets me apart? I combine strategic thinking with executional depth. I've been in the boardroom and behind the camera. I understand brands, content, paid media, and people.
Core competencies built across 7 roles in 5 countries — from strategy to execution.
From strategy to execution — a full-stack digital marketing toolkit built for brands that want to grow.
14 brands across restaurant, real estate, and e-commerce — all managed with the same commitment to quality and results.
From a single app launch in France to founding an e-commerce brand in Algeria — click any role to see the full story.
When I brought Anes — a content creator followed by 1.3M francophones — into a campaign in Dubai, I didn't just pitch an idea. I made it happen from brief to delivery.
Influencer marketing is not about follower counts — it is about cultural fit, timing, and authentic storytelling. Anes's 1.3M francophone audience was the perfect bridge to reach Dubai's fast-growing French-speaking community.
I identified the match, pitched the concept, managed the relationship, and coordinated the full content production — from briefing to final delivery.
For Chicken Street France, I built an influencer strategy that mixed big personalities, street energy, and real audience connection — making the brand feel alive beyond the menu.
Brought in Ricci and Golo to create content that resonated with their highly engaged audiences — driving awareness and footfall to Chicken Street locations across France.
Took the brand outside the restaurant — street interviews with real people on location, creating authentic content that connected the audience to the Chicken Street experience naturally.
When French influencers visited Dubai, I saw an opportunity nobody else was capitalizing on — bringing French tourists and French residents directly to authentic French dining experiences in the city.
I worked with influencers who run masterclasses helping people start and grow their own projects. My role was creating the copywriting and slide presentations used in their training programs.
For Baguette Boss France, I designed an awareness campaign with Nasdas — the most-followed Snapchat creator in France — to introduce the brand to a massive French-speaking audience and reveal it as Nasdas's own project.
For Century 21 and Stéphane Plaza, I optimized Google Business Profiles across multiple agencies — improving local search visibility, consistency, and audience engagement across France.
As Digital Marketing Coordinator at DC Agency, I managed social media and local digital presence for these two major French real estate networks — helping individual agencies across France strengthen their presence in local search results and build stronger relationships with their local communities.
Role: E-commerce Sales & Customer Experience Manager. I founded and operated DZ Mall as a solo e-commerce business in Algeria — handling everything from product sourcing and content creation to Meta Ads campaigns and customer communication.
I managed the Don't Be Chai presence at the Aristot Desert event — coordinating everything from setup and branding to on-site experience. The event became a real validation of the brand concept: people loved it, and most of them came to visit us at the restaurant afterwards.
If your company needs someone who can step in front of the camera and bring energy to your content — I can do that too.
As Project Manager for Nescookies Paris, I oversaw the creation of a completely new product packaging — coordinating design direction, production, and brand alignment from concept to final output.
Nescookies is a Parisian cookie brand. I was brought in to lead the packaging redesign project — managing creative direction, coordinating with designers and production teams, and ensuring the new packaging aligned perfectly with the brand's identity and market positioning.
Chef Hacen Souadji is a restaurant launcher and chef consultant. We worked together on the Don't Be Chai new menu launch — building a fresh brand direction and growing the restaurant's digital presence.
I led the full digital rollout of the new menu for Don't Be Chai: new brand voice, fresh content strategy, campaign planning, and social media execution. The mission was to create real buzz around the launch and build lasting digital momentum for the restaurant.
Chef Hacen and I collaborated closely throughout the project — aligning the culinary vision with the digital strategy to ensure the brand spoke authentically to its audience.
Hichem Chatbi, my brother whom I met two or three years ago during a mission in Dubai. He was working with Starcapital alongside my brother Patrick Pelonero. Hichem — I've honestly analyzed him. He's someone with quiet strength, a soft power. Someone who analyzes, who listens, and who knows how to act accordingly for your marketing, whether it's digital marketing, ideas, market analysis, or business development. Really, Hichem is very, very good, and I wish you all the best for the future of your activities around the world. I highly recommend him — my trusted DZ.
Hichem Chatbi was like my right-hand man in almost all of my projects. He never hesitates and never holds back when it comes to providing help and valuable ideas. He works based on objectives rather than hours. He is a highly versatile person who can focus on several projects at the same time and knows how to organize his time and tasks in order to remain effective. I wish him every success in his professional career.
A few words from the people behind the brands I've worked with.
Formal education and professional certifications that underpin my marketing expertise.
Whether you're launching a brand, scaling your digital presence, or need a strategic partner — let's talk.
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