Portfolio one

Chicken Street

From Content Chaos to Community Growth

Chicken Street was already a growing restaurant franchise in France, but its social media presence was not reflecting that growth.

The main challenges were

  • Low engagement across social media platforms.
  • Slow follower growth.
  • No clear content strategy.
  • No publishing guidelines or structured marketing process.

Before creating content, we started with brainstorming sessions involving the marketing team to define a clear direction for the brand.

The objective was simple

Build a stronger community, increase engagement, and attract new followers while supporting the brand's expansion across France.

THE STRATEGY

We developed a content strategy based on multiple content pillars

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We developed a content strategy based on multiple content pillars​

  • High-quality lifestyle photography.
  • Product-focused content.
  • Short-form video content (Reels & TikTok).
  • Graphic design posts.
  • Daily story reposting.
  • Trend-based content.
  • Memes and viral formats.
  • Interactive posts such as quizzes and polls.
  • Influencer marketing campaigns.

The goal was to create content that felt native to Gen Z audiences while keeping the brand visible every day.

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INFLUENCER MARKETING

Influencer marketing became one of the key growth drivers.

We implemented two different collaboration models.

Product Seeding

Entertainment & Street Content

Meals were delivered to influencers who tested the products and shared their experience on their own TikTok and Instagram accounts. The best-performing content was then repurposed and shared across Chicken Street's social channels.

Influencers were invited to create content inside and outside the restaurants. They interacted with people in the streets, asked questions, organized mini-games, and offered free meals to participants.

THE STORY

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OUR APPROACH

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